Our team’s story
The experience and track record for helping brands shine
The VideoPro team is a collection of dedicated creative professionals who care deeply about our customers’ success.
With a well-rounded combination of skill, industry expertise, business-savvy, and years of experience, we’re uniquely positioned to create professional visual assets for our customers—while always keeping their goals in mind.
Meet the leadership team
Lance Fisher
Founder and Managing Partner
Lance founded VideoPro and our partner agency, Outside Communications, in 2014 after years as a content creator for companies around the United States. Over his tenure in the industry, he has established a video production company, hosted and produced several radio shows and podcasts, and provided strategic creative direction for many organizations’ video development efforts. Today, Lance takes 25 years of experience and offers executive oversight to video projects in the software, transportation and service industries.
Rachel Koehler
Managing Director
Rachel has 20 years of experience in video production, direction, and editing. As managing director of VideoPro, Rachel along with her team, helps provide customers with professional visual assets that enhance their brand and deliver on their goals and objectives. Rachel has overseen the production of over 1,000 videos for our customers.
Shellie Chiavetta
Director of Content and Brand Development
Formally trained as a linguist, Shellie has over 14 years of experience developing strong brands and creating content that gets results. Shellie has worked video scripts, visuals, storyboards, and creative direction for many global brands, and blends her background as a business consultant with her content expertise to help clients leverage their brand presence and speak directly to their customers’ needs.