Virtual Book Launch: Helping a Brand Create a Social Media Video Series
In the current “Covid-19 world,” many events look drastically different. In this case, we were approached by a local book author, Catherine Hamilton, for help with her book launch event. She would typically hold an in-person book signing event, but the launch for her latest book, Victoria’s War, had to go virtual. Catherine had decided to do a six-day virtual book launch series of videos on Instagram, leading up to the official launch day.
A New Kind of Book Launch
While a book launch isn’t a common project for us, creating a series of Instagram videos is right up our alley. We worked hand-in-hand with Catherine to make sure her vision could come to life. Catherine provided scripts, and we helped her craft and refine them for video use. Since we were targeting Instagram, we decided to keep all the videos short and sweet.
Filming: Making It Easy For On-Camera Talent
For this shoot, we decided to use a teleprompter. Though not the right fit for every shoot, the teleprompter is a great tool. In many cases, it helps people communicate as precisely and comfortably as possible. For this shoot, the teleprompter fit like a glove.
The actual book launch “event” took place at Annie Bloom’s Books. We filmed the launch with a 1-person camera crew, on the sidewalk just outside the store. Catherine stood in front of the door to announce the limited-release signed copies of her book, available online.
Maximizing Value For Our Customers
We always look for ways to maximize the value of our clients’ projects, regardless of the budget size. In this case, we aimed for making the content valuable down the road after the actual launch. We were able to repurpose and slightly adjust some of the content for more evergreen uses. Catherine has recently used the revised versions in a webinar, and has a nice set of slightly modified videos for future use.
We really enjoyed working with Catherine Hamilton, and are grateful for the opportunity to support this talented local author. We are happy to report the book launch was a great success!